Beyoncé’s first week sales predictions

Beyoncé certainly brought on the tsunami with the release of her new album ❝Renaissance❞ over the weekend (I'll address the Kelis drama in a separate post.) But I find her roll-out to be a bit weird to be honest. She drops this new house record, and announces her album five weeks before the release, but then she drops no music video? Huh? Where is freakin' video for 'Break My Soul'?! And what on earth has happened to visual Queen Beyoncé? Didn't she sign a mega $60 million three-project deal with Netflix?

Of those three projects, we got 'Homecoming,' a 2019 concert film about her epic performance at the 2018 Coachella festival. So why isn't she using this Netflix tie-in to plug her album with an array of visuals like she did with Disney and 'Black Is King?' Her album roll-outs are usually so pristinely thought-out and well coordinated, that this era just comes across as very lazy and lapse. Beyoncé's star power is still huge, but not to the extent that it was a decade ago. She needs to realise that she can't just drop an album and there's nothing else to back it up. Perhaps she was relying on her name alone to generate those first week album sales and I don't want to bring up the struggles a female artist has to go through once turning 40. However, the music industry is in fact age bias. Therefore, promotion will always be key no matter WHO you are, hence why her first week sales predictions is teetering on the lacklustre side. The album is projected to debut at #1 on the Billboard 200 with 275-315k units. Out of that number, only 125k-155k are PURE sales, with the rest coming from streams only.