JENNIFER LOPEZ: DO IT WELL [EXCLUSIVE VIDEO PREMIERE]....

The video for Jennifer Lopez's Do It Well finally premiered on Yahoo half an hour ago and this is the current lead single from new album Brave (due to be released 9th October):

She certainly didn't "do it well" and the video is nowhere near as hot as her previous video's. And it certainly doesn't touch her I'm Glad video which was also directed by the great David LaChapelle. From that vid to this one, the quality of his work has dwindled quite a bit. And what would her young son be doing in a seedy place like that anyway? The vid certainly doesn't match the song. When I read the concept and watched the behind the scenes footage, I thought it was going to be super hot but the creativity didn't show and plus, this concept was done before. Pink had a similar type of video and did it better. She should have come much harder than this. She did look nice though but the choreography was so-so. I wasn't completely sold unfortunately and I was really counting on something big since her music has been on some major wackjuice as of late. Mya's new video "Ridin'" also premieres tomorrow via Yahoo so I look forwards to that.